For almost two decades we’ve helped brands become more inclusive; teaching them that it takes more than a rainbow flag to show they’re welcoming. These case studies are examples our approach to an LGBTQ marketing strategy and destination marketing.
For almost two decades we’ve helped brands become more inclusive; teaching them that it takes more than a rainbow flag to show they’re welcoming. These case studies are examples our approach to an LGBTQ marketing strategy and destination marketing.
We understand how to tell authentic brand stories to this ever-growing market. Below are a few case studies. Read on. Then, let’s chat.
Services:
Kelli Carpenter and Gregg Kaminsky originally catered to families looking for exciting, LGBTQ inclusive destinations, but over the years, they began offering adult-only trips as well. This created the need for updated branding that reflected the full scope of their services. Learn More Establishing Visual Unity for Three Interconnected Brands
Sacramento has long been a welcoming destination for the LGBTQ community, but until recently, their queer-inclusive culture was not a central focus of the city’s outreach and messaging. Visit Sacramento (the public-facing name for the Sacramento Convention & Visitors Bureau) wanted to change that. Visit Sacramento came to our team with two primary goals To […] Learn More Introducing the LGBTQ Community to a Lesser Known Destination
Services:
Visit Salt Lake didn’t just want to revamp the LGBTQ section on their site, they also wanted us to help them change the perception that they aren’t welcoming to gay travelers. Having major success for over 20 years helping clients connect with this audience authentically, we knew exactly what needed to be done. Learn More Helping a Tourism Center Promote LGBTQ Inclusivity
Services:
Condor Airlines originally approached us to help with a small media buy. We had great success with that, and in the second year, we recommended a larger play that included media along with activating in the New Orleans Pride parade. Condor had participated in European Pride events, but never in the US. As this year’s […] Learn More Assisting an Airline with a LGBTQ-Focused Brand Activation
Services:
In partnership with New Orleans Tourism, we gave New Orleans representation at the largest Pride in the world with over 5 million in attendance and over 632,000 people watching it live on TV. Learn More Creating an Authentic Pride Marketing Campaign
Services:
LGBT strategy for custom content that taps into local and national influencers. Learn More Building an Authentic LGBTQ Marketing Strategy
Video creation is at the forefront of our marketing strategy. Learn More When it Comes to the LGBTQ Community, Video Content Marketing is Queen
Improving the lives of those living with HIV/AIDS through smart, clever design and community expertise. Learn More Branding Strategy and Design for an All-Volunteer LGBTQ Fundraiser