Branding Strategy and Design for an All-Volunteer LGBTQ Fundraiser

Client: Halloween New Orleans

Halloween New Orleans (HNO) is one of the longest-running, all-volunteer LGBT fundraisers in the United States. As a way to support our local LGBT community and Project Lazarus, Communify has donated marketing services for the past nine years.

When we began working with HNO, their original branding was inconsistent, making it hard to keep up with all their different events and messaging. In addition, their social media presence was greatly lacking, meaning they were missing out on reaching more people and more donors.

The best way to solve these problems was to create a recognizable, consistent brand. Since the theme changes every year, we set a specific brand tone, establishing credibility for the organization. This allowed us (and them) the freedom to adapt the brand to fit a new theme every year. We also helped HNO remain top-of-mind by developing and implementing social media campaigns throughout the year. This has not only helped establish connections with previous donors, but has also given HNO a new opportunity to attract donors they would have otherwise not been able to reach.

Halloween 2018
This year’s event is October 26-28, 2018. Click for more info.


The Results:

Helped keep HNO relevant and current
whereas other similar organizations have closed
Raised the overall level of the
HNO brand
Aided in helping raise over
for Project Lazarus since our involvement