Ahead of New Orleans hosting Super Bowl LIX in 2025, the Greater New Orleans Sports Foundation opened an RFP inviting local creatives to design a Host Committee brand package that captures the spirit of the city.
We designed a logo that marries two cultural cornerstones in New Orleans: music and football. The drum is the foundational element of the logo: we hear and feel the drums first when a parade or second line is coming. The drum in our logo is tilted as though being carried by a band member marching down the street.