Digital Marketing for the Entertainment Industry

Client: Smithsonian

When a major media company approached us to work with them on building out B2B digital marketing campaigns for Smithsonian, we knew we could help based on our extensive experience working with the entertainment industry. We worked closely with Smithsonian’s internal media team to reimagine their consumer marketing efforts as digital B2B campaigns. These campaigns included new programs, documentaries, limited series and more, targeting businesses such as hotels and distributor partners with the goal of having them offer Smithsonian network to their own customers.

We built interstitial ads, e-blasts, and HTML5 animated banners which included custom video intros, using industry standard best practices and have used both Google Studio and Sizmek ad serving platforms. Below are some of our favorites.

‘America In Color’ Series Premiere

Desktop version: intro animation is a custom video that blends seamlessly into the endplate.

‘The Lost Tapes: LA Riots’ Series Premiere

Desktop version: intro is a custom video incorporating historic photography with word play, and animating seamlessly into the endplate.

4K Ultra HD on Demand

Desktop version: intro animation is a custom video featuring the client’s photography as it animates from low resolution to high resolution.

‘The Weapon Hunter’ Season Premiere

Desktop version: intro animation incorporates the clients promo video in a fun way.