Designing a Playful Brand Identity for a Marketing Group

Client: Ion Marketing Group

ION Marketing Group provides live and digital experiences that create an unshakable bond between a brand and their consumers. When ION asked us to amp up their brand and help show off their playful side, we were ready to dive in. We learned what they do, how they solve problems and what type of content they create for their clients. All of this gave us a pulse on who they are and what they do.

We added colors and textures to their brand design, creating movement and a sense of excitement with their presentation documents and their website. The new look became a mixture of bold angles and large typography that added energy to Ion’s brand. What we discovered was that some of the textures and angles we created for the presentation document were a little trickier when adapting it to their site. Not one to back away from a challenge, we meticulously crafted it to be responsive across all platforms.

The Results:

28% increase in users
& 45% increase in pageviews
in the second month after launch
2018 Gold Addy Award
B2B Website
2018 Silver Addy Award
Website Element, Responsive Design